Assignment One: Question Three
Find two examples of what you consider to be an effective use of Internet marketing.For each example, describe what Internet marketing method(s) or technique(s) are used, discuss what you think is the purpose of the marketing campaign (customer acquisition ? customer retention ?), and evaluate which of the following Internet properties the online marketing campaign takes advantage of:
· interactivity or two-way communication
· pull marketing
· personalization or one-to-one
· greater hold on user's interest
· measurable and trackable
Minimum word count: 200 words
Posted by Jenny at 12:37 AM 0 comments
Labels: Assignment One, Internet Marketing
I would like chose two examples, one is using You Tube which is an on-line video platform and other one is using gadget (mini-applications), be an effective use of internet marketing example.
Internet marketing using You Tube
NIKE, which is a global sport accessories enterprise, she invited a very famous pro cyclist who is Lance Armstrong, got 7 times Tour De France cycling championship from year 1997 – 2003, to make a great and exciting on-line video and upload to ‘You Tube’ for advertising.
The purpose of the marketing campaign of Nike chose a famous cyclist for this video by using on-line video technology with upload a video to ‘You Tube’ is to build up the brand image and created a star effect of Nike’s products This internet marketing technology allowed Nike using a lower cost to get a 24-hour global reach. Also, a great video can much easier to get customer attention and memorized it.
On-line video is a two-way communication, customers can leave any messages about the comment of the video. So, Nike got the marketing feedback much easier than traditional marketing method can. It is pull marketing if customer interested in products then they can contact Nike for product enquiry by finding out the company contact information such as: e-mail or hotline for product enquires from ‘You tube’. Also, this technology cans greater hold on users interest when any new products are available. Moreover, by using On-line video for advertising, Nike tracked and measured more closely of feedback and number of visitors, etc.
http://www.youtube.com/watch?v=S6zkKotYcKE
Internet marketing using HSBC Gadget
The HSBC Group is one of the world's largest banking and financial services organizations. HSBC provide a free gadget download on website. A gadget is a small downloadable application that sits on desktop. Also, it can be an alternative to multiple open browsers or websites because they don't take up much space and sit on the desktop permanently without any need to open a web browser or enter a website address.
You can use the HSBC Gadget to get the update stock quote, currency, interest, HIS index, etc. The purpose of the marketing campaign of this gadget to built up the brand image in customer mind and maintains customer relationship.
By the Gadget properties, HSBC can take the advantage of pull marketing. L et customer fee to use the HSBC gadget to keep in touch with HSBC service. Then the HSBC brand image will keep in customer mind and hey will remember the HSBC is their bank service provider. Therefore, customer will contact HSBC if they have any further bank services enquiries. Also, the searching record of gadget is measurable and trackable. Therefore, HSBC can use this record to understanding which kind of service is the most want of clients. This can make HSBC improve the bank service more efficiency and easily.
http://www.hsbc.com.hk/1/2/special/gadget
2009年10月22日 星期四
2009年10月19日 星期一
Individual Assignment: Question Two
Individual Assignment: Question Two
Read this recent job posting for a customer relationship manager (CRM) from JobsDB.
Based on this job description, what would you say are the main responsibilites of a CRM manager ? Do any of these responsibilities involve in-depth or hands-on knowledge of information technology ? Explain your answer.
Minimum word count: 200
As a CRM manager, the main responsibilities are drive brand CRM objectives, strategies and program. Also, he/she needs to oversee and development of consumers database and has a good communication with consumers and all employee. Also, CRM manager need to work closely with CRM director for the customer and marketing analysis.
The above responsibilities of CRM manager are involve in-depth and hands-on knowledge of information technology. First, when CRM manager plan and start how to drive brand CRM objectives, strategies or program. He / She requires the relative customer or marketing data and information to prove the direction is achievable or not. As this time, He/she can use the information technology to get and analyze the customer / marketing situation that is interested in. Secondly, CRM manager also need work with local affiliates and regional teams to ensure most efficient capture and integration of online / offline consumer information and oversee data analysis. Thirdly, CRM manager has to work closely CRM Director and analytics team to understand key drivers of consumer lifecycle and always need to lead tems to develop and execute consumer contact strategy to achieve key CRM performance metrics, review and analyze key learning.
So, CRM manager must has in-depth and skillful hands-on knowledge of information technology to get the real time or the updates customer and marketing information and analysis result. So that, he/ she can monitoring and reviewing the real situation to CRM director and team member as fast as he/she can. To make sure the company can achieve her CRM objective or strategies.
Read this recent job posting for a customer relationship manager (CRM) from JobsDB.
Based on this job description, what would you say are the main responsibilites of a CRM manager ? Do any of these responsibilities involve in-depth or hands-on knowledge of information technology ? Explain your answer.
Minimum word count: 200
As a CRM manager, the main responsibilities are drive brand CRM objectives, strategies and program. Also, he/she needs to oversee and development of consumers database and has a good communication with consumers and all employee. Also, CRM manager need to work closely with CRM director for the customer and marketing analysis.
The above responsibilities of CRM manager are involve in-depth and hands-on knowledge of information technology. First, when CRM manager plan and start how to drive brand CRM objectives, strategies or program. He / She requires the relative customer or marketing data and information to prove the direction is achievable or not. As this time, He/she can use the information technology to get and analyze the customer / marketing situation that is interested in. Secondly, CRM manager also need work with local affiliates and regional teams to ensure most efficient capture and integration of online / offline consumer information and oversee data analysis. Thirdly, CRM manager has to work closely CRM Director and analytics team to understand key drivers of consumer lifecycle and always need to lead tems to develop and execute consumer contact strategy to achieve key CRM performance metrics, review and analyze key learning.
So, CRM manager must has in-depth and skillful hands-on knowledge of information technology to get the real time or the updates customer and marketing information and analysis result. So that, he/ she can monitoring and reviewing the real situation to CRM director and team member as fast as he/she can. To make sure the company can achieve her CRM objective or strategies.
2009年10月15日 星期四
Individual Assignment: Question One
Friday, September 18, 2009
Individual Assignment: Question One
Evaluate and compare the features, functions, pricing, available editions, technology etc. of any two sources of enterprise resource planning (ERP) software. Here are some sources you may choose from:
SAPLawson SoftwareMicrosoft Dynamics NAVOpenBravo - open-source ERPKingdee K/3QAD
Based on your understanding of ERP, do you believe that a firm should implement enterprise resource planning software when it is a new company, or after it has had time to mature ? Explain your answer.Minimum word count: 200
Posted by Jenny at 12:06 AM 3 comments
Labels: Assignment One, ERP
I am going to compare and evaluate the ERP software between SAP and OpenBravo.
SAP ERP software solutions for small businesses and midsize companies offer business management. It’s function integrated with providing such as: financials, human resources, and project management, to product development and manufacturing, purchasing and supply chain, and marketing and sales.
Basically, it has 3 different packages provides to end-users, the packages are SAP Business One (for 10-100 users used), SAP Business By Design (for 100-500 users used) and SAP All In One (for 100-2500 users used). The price starts as low as $20,000* for five SAP Business One users, including software licensing and implementation or $149 per user per month. And the implementation time is about 6 – 16 weeks for different package.
Openbravo provides a web-based open source ERP solution. Through the ERP Platform, which provides an equally strong set of cross-application functionality. The core functionality provided by the platform ensures a consistent and productive end user experience, while also meeting key IT needs in the areas of security and integration such as usability, security and integration.
The technology applied in the ERP software is using open standards, around a unique combination of well-proven MVC and MDD development frameworks, executed by Openbravo's WAD engine. And the selling price of OpenBravo is around HK$18K per annual subscription.
The main different of two ERP system, SAP and OpenBravo , is the platform. Also, for software development, SAP used their own system to develop the interface. But OpenBravo used the existing java / JDBC to develop the interface.
In my opinion, I suggest a new company should implement to use ERP at the beginning. Firstly, a new company without any existing software or system is using, it will be more easy to set up the ERP software because no other software, data or information need to compile or intergrate with the new ERP software. Secondly, the staff will more easy to learn and use the ERP software rather than they use other system and learn the new system later because they haven’t any old concepts for other system. Finally, new company start to use the ERP solution can save up the cost for change to use ERP when it becomes mature.
Individual Assignment: Question One
Evaluate and compare the features, functions, pricing, available editions, technology etc. of any two sources of enterprise resource planning (ERP) software. Here are some sources you may choose from:
SAPLawson SoftwareMicrosoft Dynamics NAVOpenBravo - open-source ERPKingdee K/3QAD
Based on your understanding of ERP, do you believe that a firm should implement enterprise resource planning software when it is a new company, or after it has had time to mature ? Explain your answer.Minimum word count: 200
Posted by Jenny at 12:06 AM 3 comments
Labels: Assignment One, ERP
I am going to compare and evaluate the ERP software between SAP and OpenBravo.
SAP ERP software solutions for small businesses and midsize companies offer business management. It’s function integrated with providing such as: financials, human resources, and project management, to product development and manufacturing, purchasing and supply chain, and marketing and sales.
Basically, it has 3 different packages provides to end-users, the packages are SAP Business One (for 10-100 users used), SAP Business By Design (for 100-500 users used) and SAP All In One (for 100-2500 users used). The price starts as low as $20,000* for five SAP Business One users, including software licensing and implementation or $149 per user per month. And the implementation time is about 6 – 16 weeks for different package.
Openbravo provides a web-based open source ERP solution. Through the ERP Platform, which provides an equally strong set of cross-application functionality. The core functionality provided by the platform ensures a consistent and productive end user experience, while also meeting key IT needs in the areas of security and integration such as usability, security and integration.
The technology applied in the ERP software is using open standards, around a unique combination of well-proven MVC and MDD development frameworks, executed by Openbravo's WAD engine. And the selling price of OpenBravo is around HK$18K per annual subscription.
The main different of two ERP system, SAP and OpenBravo , is the platform. Also, for software development, SAP used their own system to develop the interface. But OpenBravo used the existing java / JDBC to develop the interface.
In my opinion, I suggest a new company should implement to use ERP at the beginning. Firstly, a new company without any existing software or system is using, it will be more easy to set up the ERP software because no other software, data or information need to compile or intergrate with the new ERP software. Secondly, the staff will more easy to learn and use the ERP software rather than they use other system and learn the new system later because they haven’t any old concepts for other system. Finally, new company start to use the ERP solution can save up the cost for change to use ERP when it becomes mature.
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