Individual Assignment: Question Two

Individual Assignment: Question Two
Read this recent job posting for a customer relationship manager (CRM) from JobsDB.
Based on this job description, what would you say are the main responsibilites of a CRM manager ? Do any of these responsibilities involve in-depth or hands-on knowledge of information technology ? Explain your answer.
Minimum word count: 200

As a CRM manager, the main responsibilities are drive brand CRM objectives, strategies and program. Also, he/she needs to oversee and development of consumers database and has a good communication with consumers and all employee. Also, CRM manager need to work closely with CRM director for the customer and marketing analysis.

The above responsibilities of CRM manager are involve in-depth and hands-on knowledge of information technology. First, when CRM manager plan and start how to drive brand CRM objectives, strategies or program. He / She requires the relative customer or marketing data and information to prove the direction is achievable or not. As this time, He/she can use the information technology to get and analyze the customer / marketing situation that is interested in. Secondly, CRM manager also need work with local affiliates and regional teams to ensure most efficient capture and integration of online / offline consumer information and oversee data analysis. Thirdly, CRM manager has to work closely CRM Director and analytics team to understand key drivers of consumer lifecycle and always need to lead tems to develop and execute consumer contact strategy to achieve key CRM performance metrics, review and analyze key learning.

So, CRM manager must has in-depth and skillful hands-on knowledge of information technology to get the real time or the updates customer and marketing information and analysis result. So that, he/ she can monitoring and reviewing the real situation to CRM director and team member as fast as he/she can. To make sure the company can achieve her CRM objective or strategies.